Abstract Number: 41

Integrating lasers into your private practice

A.C. Lim

Meeting: 2014 Dermcoll

Session Information

Date: -

Session Title: Laser Symposium

Session Time: -

Lasers and laser-like devices have become an accepted part
of dermatology ever since the first laser was introduced 50
years ago. Over the last decade, the demand for these
devices has grown considerably. Whilst technology
improves, the cost is also starting to fall, making ownership
of one or more devices a reality for many. Lasers have also
been a significant part of the procedural training curricula
for Australian dermatologists. These factors have led to an
increasing number of dermatologists offering laser services
in their practices.
When integrating lasers into clinical practice, relevant
issues include:
• Defining the scope of practice (practice plan)
• Equipment and device vendors
• Service provider (who operates the laser)
• Business plan
• Market competition
• Marketing plan
• Reputation with public and peers
Pitfalls to avoid:
• Lack of clear vision
• Over-capitalizing
• Not appreciating limitations of technology
• Over- or under- marketing
• Losing patient focus
• Staff burnout